We Focused on the
Motorcycle Industry with the
Wholesale Business

Retail Division

"Being close to our Riders and Customers has been an essential focus for us over the years in the GCC."


Understanding the Rider

Being close to our Riders and Customers has been an essential focus for us over the years in the GCC. Understanding needs, their experience and being in direct contact with the Rider were the reasons why we opened our own Stores in the United Arab Emirates.While developing the Wholesale side, we have opened our own retail outlets based on our team’s experience in dealing directly with customers, riders and motorcycles enthusiasts.

The Dubai showroom has opened officially on 1st June 2010 with a special launch event on 22nd May 2010 with the presence of Troy Bayliss, 3 times World Superbike Champion who came especially for us and Mr. Khalifa Al Masaood, Marketing Director of Al Masaood Group. We wanted to be next to the racing environment and that was the reason we chose Dubai Motorcity and the proximity of Dubai Autodrome. Dubai dealership offers full range of products and services from Ducati – motorcycles, merchandise, riding equipment, parts, accessories, and service also major Italian brand and has a complete offering of other related equipment and gear. The team is made of experienced professionals and trained technicians. The Store has a showroom, offices and a full workshop.
Abu Dhabi
On September 2012, we have opened the showroom located at the border of the industrial area of Mussafah in the entry of Abu Dhabi Island. On request of our valuable Abu Dhabi customers we have decided to relocate the showroom to the city centre to make the location more convenient. On November 2013 we have moved the Abu Dhabi showroom from Mussafah to Salam Street. Ducati riders and enthusiasts can find a large range of Ducati apparel, gifts and collectibles as well as riding equipment from head to toe in the showroom at Salam Street. Also ladies and children will find a collection of clothing, footwear and toys with the latest Ducati designs. Ducatista and new riders will be happy to find whole range of Ducati motorcycles, as well as parts and accessories to complete their experience while riding.


Over the years, we have tried to offer our Riders not only the Lifestyle with the equipment and gear, but to offer a place where they can meet up and meet fellow Riders to enjoy the Brand and the Products.

Since January 2010, we are officially representing the Ducati Brand in the United Arab Emirates. We have been focused on developing the Network, growing the Brand as well as the Volume of the Italian brand in the UAE.

Creating awareness has been our first key objective. Developing the brand in our territory with key partners has been part of the work that has been done the past years.


network_imgWe have developed the brand and have now 3 locations in the United Arab Emirates:

  • Ducati Dubai dealership in Dubai Motor City
  • Ducati Abu Dhabi dealership in Electra Street, Abu Dhabi

ver 1,200 sqm are now dedicated to the Italian Brand in the Capital of the United Arab Emirates and more than 300 sqm in Dubai. Our dealership offers the full range of Ducati Motorcycles, Motorcycles Related Products, and Service with qualified and Ducati Trained technicians as well as other services like Finance, Insurance and Desmo Owners Club.

The dealerships have the latest store design by the Bologna based Italian icon. The Desmo Owner can fully enjoy a complete Ducati experience in our outlets. We aim to deliver the service and products to our clients in a professional manner in a Ducati atmosphere.

Working hand in hand with Ducati Key Partners

ducati_key_imgWe have partnered with Ducati Key Sponsors and Licences. The objective is to offer the lines through our stores in an efficient manner and to offer a wide range of products by the official Licensees to complement our current lines of Merchandise and Accessories.

We are distributing the Ducati Lines by the key Licensees and we have been working with them to offer their range in our showrooms:

  • Shell Oil
  • Pirelli Tyres
  • Italwin electric Bicycles
  • Ducati Perfumes
  • PUMA Ducati apparel and shoes

We have associated with key Ducati sponsors for events where we collaborated in the United Arab Emirates to grow the Brand and create awareness on the cooperation and a focus on Ducati in the UAE: